Most businesses have important, confidential business
information that needs to be protected.
This includes customer information, pricing, trade secrets, business
practices, work product, copyrights, trademarks, service-marks, and other
intellectual property and proprietary information. There are many, everyday situations in which
this information is shared, including with employees, independent contractors,
distributors, and manufacturers.
Confidential business information is also shared during the process of
buying or selling a business. Often,
such information is shared without realizing the dangers associated with its
dissemination.
Dangers
of sharing confidential information
Employers expose much of their confidential
information to their employees without hesitation. Most of the time, it is imperative to the
operation of the employer’s business to do so.
This is also true regarding pricing and business practices. Unfortunately,
an employee who leaves the business may attempt to take this information to a
competitor and use it against his or her former employer. The competing business may then use this
information to try to lure customers away from the business owned by the former
employer, or for another predatory business practice. Another danger is sharing too much
confidential information when exploring the sale or purchase of a
business. A competitor may pretend like
it is interested in acquiring a business simply for the fact that it may obtain
proprietary information to use in its own business in the process.
Trademarks, service marks and branding are pieces
of information that are used every day.
Businesses use these marketing tools to build the goodwill of their
business. Because this information is
shared so freely, it is most vulnerable to being stolen. If not properly protected, the livelihood of
the business can be copied in an instant and used by a competitor to confuse and
take customers.
Another relationship that leads to the sharing of
proprietary information is when a business works with a manufacturer and/or a
distributor. Important trade secrets
like recipes, packaging, and labeling are shared with the manufacturer or
distributor out of necessity. Without
the proper safeguards in place, there is nothing that prevents a manufacturer
or distributor from sharing this confidential business information with others.
Protections
There are certain steps that businesses must take
in order to protect valuable confidential information. A lot of these protections are encompassed in
specialized and specific agreements, including:
- Non-disclosure agreements;
- Employee agreements;
- Independent contractor agreements;
- Licensing agreements;
- Purchase agreements;
- Consulting agreements;
- Confidentiality agreements;
- Non-appropriation agreements;
- Non-compete agreements; and
- Non-solicitation agreements.
Most of these agreements can either be freestanding
or used in conjunction with one another.
Often, specialized clauses encompassing one or more of these ideas are contained
within a single agreement. For example,
an employer’s agreement with its employees will often include non-compete or
non-solicitation covenants, as well as non-appropriation and confidentiality
covenants.
In addition to having these protective agreements
in place with employees, independent contractors, potential purchasers/buyers,
manufacturers, distributors, etc., there are other precautions a business must
take to protect its confidential and proprietary information. These precautions include having a properly
formed business entity and consistent upkeep of the company’s corporate documents,
registering trademarks and service-marks at the state and/or federal level, and
registering copyrights and patents with the United States Patent and Trademark
Office.
It is also very important to have these agreements
and policies reviewed and updated frequently to ensure that the business is
protected as the business environment evolves.
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